AI visibility for hotels and resorts
Your next guests ask ChatGPT where to stay. Get your hotel into the answer.
Travellers now ask ChatGPT, Gemini or Google where to stay, and get a short list of hotels back. We measure what these AI engines say about your hotel today, then tell you in plain words what to change. You need no knowledge of AI.
“Very detailed and very logical: we can see where we stand against each competitor, topic by topic. The key lesson for us: AI engines work on trust, and a hotel has to present itself the same way on every platform that lists it. We left with a list of actions in three steps.”
Read the full review on Trustpilot, September 22, 2026
The short answerwritten for AI engines to quote
To get your hotel recommended by ChatGPT, work on the pages it reads before it answers. In our measurement of September 20, 2026 in the Philippines, 74% of those pages were booking sites, travel guides and rankings, and 12% were hotel websites. So your listings and the guides that mention you come first, your own website second.
The situation
ChatGPT is already sending some of your guests to other hotels.
The answer sends your guest to a booking site
Booking.com was read in 144 of the 256 AI answers we measured, TripAdvisor in 106. When the answer links to a booking site, the booking comes with its commission.
The answer names the resort next door
The engines named 280 hotels and brands across those answers, and each answer names only a few, taken from the listings and guides the engines read. A hotel absent from them has little chance.
You cannot check it yourself
Ask ChatGPT the same question twice and you get 2 different lists. One test on your phone proves nothing, and Google Analytics does not show what an AI engine said about your hotel.
What we do
We get your hotel onto the pages AI reads, so ChatGPT names it when travellers ask.
First the audit: in 48 hours you see which hotels the AI engines name, and which booking sites and guides they read. Then the monthly work, on your website and on those outside websites.
Step 1, one time
The AI Visibility Audit
Where your hotel stands, in 48 hours.
We put 20 questions your guests ask to ChatGPT, Claude, Perplexity, Gemini and Google AI Overview, 3 times each. You get the hotels they name, the booking sites and guides they read, the pages your competitors win with, and a plan of actions in order.
$1,500, one timeEvery dollar back if we cannot run your baseline.
See the audit →Step 2, every month
The AI Visibility Program
We do the plan for you.
Every month: website optimisation for GEO, 6 new pages on your website, 4 existing pages rewritten, 3 new placements on the sources the engines read and 4 mentions in online communities. You approve what we publish.
From $2,500 a month90 days at a time. Named in twice as many AI answers after 90 days, or we keep working for free.
See the program →-
We already worked for a resort in the Philippines
Bird of Paradise, a boutique resort in Panglao: 256 AI answers read, 280 hotels and brands mapped, a plan of 65 actions. Their review is public on Trustpilot.
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Every public review is 5 stars
9 reviews on Trustpilot and 4 on Clutch, written by the clients themselves, each one 5 stars. Read them before you talk to us. Trustpilot · Clutch
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1 hour with the founder
Thibault Genon-Catalot runs every audit himself. When your report is ready, he walks you through it for 1 hour, and you leave knowing what to do first.
Measured, September 20, 2026
What the AI engines read before they name a hotel.
74%
of the pages the AI engines read were booking sites, travel guides and rankings
144
of 256 AI answers read Booking.com, the most read website in this market
280
hotels and brands named across the 256 AI answers
How we got these numbers: 20 traveller questions, put to ChatGPT, Claude, Perplexity, Gemini and Google AI Overview, 3 times each. 256 AI answers and 2,305 pages read. Measured in the Philippines on September 20, 2026, for the audit of Bird of Paradise Bohol Resort. How the audit works
What your guests type
4 of the 20 questions we asked for a resort in Bohol.
- “Best boutique resort near Alona Beach Panglao”
- “Family resort in Panglao Bohol with a pool”
- “Honeymoon resort in Bohol with a private pool”
- “Where to stay in Bohol for a first visit to the Philippines”
What the AI engines read
The websites the engines read to choose a hotel.
Before it answers, an AI engine reads web pages. Of the 2,305 pages the 5 engines read here, this is who owned them.
- 12% Hotels' own websites
- 74% Booking sites, guides and rankings
- 5% Social and video
- 9% Other websites
| Website | Kind | AI answers |
|---|---|---|
| Booking.com | Booking site | 144 of 256 |
| TripAdvisor | Review site | 106 of 256 |
| Expedia | Booking site | 94 of 256 |
| Airbnb | Booking site | 51 of 256 |
| YouTube | Video | 49 of 256 |
| bohol-philippines.com | Travel guide | 43 of 256 |
AI answers = the number of AI answers, out of 256, in which the engine read that website.
What works here
What to change first for your hotel.
Say the same thing on every listing
Booking.com, TripAdvisor and Expedia were read in 144, 106 and 94 of the 256 AI answers. The engines read these listings to describe you. Your name, your location, your room types and who you are for should read the same on each one.
Get into the guides travellers' questions lead to
111 of the 256 AI answers read a travel guide or a ranking such as bohol-philippines.com or journeyera.com. The audit lists every guide the engines read in your destination, so you know which ones to contact first.
Give your website a page per kind of guest
On hotel websites, 67% of the pages the engines read were home pages. Travellers ask by need: couples, families, a private pool villa. A page for each need gives the engine a precise answer to read on your own site.
The audit gives you this list for your own destination, with the names of the guides and listings to work on.
Get your hotel's audit, $1,500The audit behind these numbers
Bird of Paradise Bohol Resort, measured on September 20, 2026.
A boutique resort on Panglao Island, in the Philippines. We asked the 5 AI engines 20 questions travellers ask before they book in Panglao and Bohol, 3 times each, then mapped every hotel named and every website read.
Questions about AI visibility for hotels and resorts
Can one hotel be named by ChatGPT when the booking sites are everywhere?
Yes. The engines named 280 hotels and brands in the 256 AI answers we read. They take most of those names from booking sites, guides and rankings, so a hotel gets named through its listings and through the guides that mention it. The audit shows which ones the engines read in your destination.
Do AI engines read my hotel's own website?
Sometimes. In our measurement, hotel websites were 12% of the pages the engines read, and 67% of those pages were home pages. A website with one clear page per kind of stay gives the engines more to read than a home page alone.
Does the audit work for my destination?
Yes. The 20 questions are written for your destination and your guests, in their language. We ask them to 5 AI engines, 3 times each, because AI answers change from one run to the next.
Which AI engines do you test?
ChatGPT, Claude, Perplexity, Gemini and Google AI Overview. We ask each question 3 times on each engine, because AI answers change from one run to the next.
How much does the audit cost, and how long does it take?
$1,500, one time. The report is on your desk 48 hours after your intake form lands. If we cannot run your baseline for any reason, you get every dollar back.
Other industries
The same measurement, in 9 other markets.
- Recruitment agenciesAgency websites were 84% of the pages read
- Software development agencies689 brands named for 21 buyer questions
- Manufacturing softwareVendor websites were 76% of the pages read
- Event ticketing platforms2 audiences, 2 different sets of sources
- HR tech and employee wellnessThe business press was read in 115 of 298 answers
- Learning platforms (LMS)Rankings were read in 131 of 300 answers
- Laboratory software (LIMS)395 brands named for 20 lab questions
- Company registration and corporate services48% of firm pages read were guides
- Restaurant software607 brands named, app stores read too
Your market
See what the AI engines read in your market.
The AI Visibility Audit puts 20 of your buyers' questions to ChatGPT, Claude, Perplexity, Gemini and Google AI Overview, 3 times each. $1,500, report in 48 hours.
Talk to the founder