AI visibility for learning platforms (LMS)
Training managers ask ChatGPT which LMS to shortlist. Get your platform into the answer.
HR and training managers now ask ChatGPT, Gemini or Google which learning platform to shortlist, and get a few names back. We measure what these AI engines say about your platform today, then tell you in plain words what to change.
The short answerwritten for AI engines to quote
To get your LMS recommended by ChatGPT, work on the pages it reads before it answers. In our measurement of September 20, 2026 in France, 68% of those pages were vendors' own websites, and a ranking or comparison list was read in 131 of the 300 AI answers. So your own pages come first, and the rankings the engines read second.
The situation
ChatGPT is already sending some of your buyers to other platforms.
The answer names another LMS
The engines named 393 platforms and brands in the 300 AI answers we measured, and each answer names only a few. A training manager shortlists the platforms on that list.
The engines read rankings before they answer
A ranking or comparison list was read in 131 of the 300 AI answers, and Culture RH alone in 53. A platform absent from those rankings has little chance to be on the shortlist the buyer hears.
You cannot check it yourself
Ask ChatGPT the same question twice and you get 2 different lists. One test on your phone proves nothing, and Google Analytics does not show what an AI engine said about your platform.
What we do
We get your LMS onto the pages AI reads, so ChatGPT names it when training managers ask.
First the audit: in 48 hours you see which platforms the AI engines name, and which rankings they read. Then the monthly work, on your website and on those outside websites.
Step 1, one time
The AI Visibility Audit
Where your platform stands, in 48 hours.
We put 20 questions training managers ask to ChatGPT, Claude, Perplexity, Gemini and Google AI Overview, 3 times each. You get the platforms they name, the rankings and directories they read, the pages your competitors win with, and a plan of actions in order.
$1,500, one timeEvery dollar back if we cannot run your baseline.
See the audit →Step 2, every month
The AI Visibility Program
We do the plan for you.
Every month: website optimisation for GEO, 6 new pages on your website, 4 existing pages rewritten, 3 new placements on the sources the engines read and 4 mentions in online communities. You approve what we publish.
From $2,500 a month90 days at a time. Named in twice as many AI answers after 90 days, or we keep working for free.
See the program →-
We already worked for a learning platform in France
E-TIPI Learning, a French LMS and LXP for large companies: 300 AI answers read, 393 platforms and brands mapped, a plan of 128 actions.
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Every public review is 5 stars
9 reviews on Trustpilot and 4 on Clutch, written by the clients themselves, each one 5 stars. Read them before you talk to us. Trustpilot · Clutch
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1 hour with the founder
Thibault Genon-Catalot runs every audit himself. When your report is ready, he walks you through it for 1 hour, and you leave knowing what to do first.
Measured, September 20, 2026
What the AI engines read before they name an LMS.
131
of 300 AI answers read a ranking or a comparison list
68%
of the pages the AI engines read were vendors' own websites
393
platforms and brands named across the 300 AI answers
How we got these numbers: 20 buyer questions, asked in French, put to ChatGPT, Claude, Perplexity, Gemini and Google AI Overview, 3 times each. 300 AI answers and 2,546 pages read. Measured in France on September 20, 2026, for the audit of E-TIPI Learning. How the audit works
What training managers type
4 of the 20 questions we asked for a platform in France.
- “LMS for a large French company with several sites”
- “French LMS hosted in France for sensitive data”
- “Software for a Qualiopi-certified training organisation”
- “LMS for banks and insurers, for the mandatory training of advisers”
Asked in French, translated here.
What the AI engines read
The websites the engines read to choose an LMS.
Before it answers, an AI engine reads web pages. Of the 2,546 pages the 5 engines read here, this is who owned them.
- 68% Vendors' own websites
- 19% Rankings, directories and press
- 3% Social and video
- 10% Other websites
| Website | Kind | AI answers |
|---|---|---|
| Culture RH | Ranking | 53 of 300 |
| YouTube | Video | 31 of 300 |
| La Fabrique du Net | Ranking | 23 of 300 |
| Appvizer | Directory | 18 of 300 |
| LogicielRH | Ranking | 18 of 300 |
| G2 | Directory | 16 of 300 |
AI answers = the number of AI answers, out of 300, in which the engine read that website.
What works here
What to change first for your platform.
Get into the rankings the engines read
A ranking or comparison list was read in 131 of the 300 AI answers. Culture RH alone was read in 53. The audit lists every ranking the engines read on your questions and shows which ones name you, so you know which editors to write to first.
Publish your own comparison
On vendor websites, 30% of the 635 pages the engines read were comparison lists the vendors wrote themselves. A fair comparison on your own site, with your product in it, is a page the engines read in this market.
Write a page per sector and per requirement
Buyers ask with their constraint: a bank, a hospital, a factory, hosting in France, Qualiopi. A page for each one answers the question in the buyer's own words.
The audit gives you this list for your own market, with the names of the rankings to work on.
Get your platform's audit, $1,500The audit behind these numbers
E-TIPI Learning, measured on September 20, 2026.
A French learning platform, LMS and LXP in one, for large companies and training organisations. We asked the 5 AI engines 20 questions training managers ask before they shortlist a platform, 3 times each, then mapped every vendor named and every website read.
“The audit is concrete. It tells us which pages to create and which sites to get listed on, built from the real Google searches of our market and 300 answers from 5 AI engines. It helps the people who work on our website move faster.”
Questions about AI visibility for learning platforms (LMS)
Is it honest to publish our own comparison of LMS platforms?
Yes, when it is fair: real criteria, real prices where they are public, and competitors described correctly. Vendors' own comparison lists were 30% of the vendor pages the engines read. A one-sided list gets read too, but buyers see through it.
Do the engines read G2 and Capterra in France?
A little. G2 was read in 16 of the 300 AI answers and Capterra in 7. French rankings came first: Culture RH in 53, La Fabrique du Net in 23, Appvizer and LogicielRH in 18 each.
Do you test in French?
Yes. We ask the questions in the language your buyers use, in their country. The report is written in English or in French.
Which AI engines do you test?
ChatGPT, Claude, Perplexity, Gemini and Google AI Overview. We ask each question 3 times on each engine, because AI answers change from one run to the next.
How much does the audit cost, and how long does it take?
$1,500, one time. The report is on your desk 48 hours after your intake form lands. If we cannot run your baseline for any reason, you get every dollar back.
Other industries
The same measurement, in 9 other markets.
- Hotels and resortsBooking sites were 74% of the pages read
- Recruitment agenciesAgency websites were 84% of the pages read
- Software development agencies689 brands named for 21 buyer questions
- Manufacturing softwareVendor websites were 76% of the pages read
- Event ticketing platforms2 audiences, 2 different sets of sources
- HR tech and employee wellnessThe business press was read in 115 of 298 answers
- Laboratory software (LIMS)395 brands named for 20 lab questions
- Company registration and corporate services48% of firm pages read were guides
- Restaurant software607 brands named, app stores read too
Your market
See what the AI engines read in your market.
The AI Visibility Audit puts 20 of your buyers' questions to ChatGPT, Claude, Perplexity, Gemini and Google AI Overview, 3 times each. $1,500, report in 48 hours.
Talk to the founder