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Your best page has one CTA and a form. Here is what should be there instead.
Interactive lead magnets give your visitors something useful first, and give you a reason to demonstrate your expertise and build trust. Here you can generate the ideas that would suit your landing pages and your business.
The Idea Engine
Which interactive asset would improve your landing page?
Our Idea Engine will find the best one for you.
Make them yours
Your assets take your brand, exactly as they would look on your own page.
The Engine is idle
Answer the four questions and it matches you against 24 patterns, then explains why each one converts for your kind of buyer.
Reading your business0%
Save your three assets
There is no account here, so we email them to you instead: the three assets, in your colors, in one email you can forward to whoever owns the page.
One email with your assets, nothing else unless you tick the box.
The seven families
Forget ebooks and forms. Choose from 7 families.
A lead magnet is a trade: your visitor gives you their attention, and gets something useful back. The seven families below are sorted by what that something is.
How we build it
We build the one you need, then make it convert better every month.
- 1 Week one We build it for you in 7 days
Your brand, your best page, wired to your CRM. Nobody on your team writes a line of code.
- 2 Every month We use our 9 levers to optimize it
We change one thing, measure it, and show you the number it moved. Never two at once.
- 3 Month six We make your numbers climb
The version running in month six beats the one you launched. That gap is what you pay for.
What we actually test
Nine levers. Most teams never touch three.
The concept is only the start. The same calculator can double its output from a better gate position, a sharper headline or a smarter placement, and most pages stop at the concept. This is the map of where the lifts come from.
The concept itselfcalculator, scorecard, benchmark, grader
Email gate positionask before the result, or after a teaser
Output formaton-screen score, emailed PDF, or both
Copyheadline, question wording, button verbs
Experience depth3 questions or 7, richer or stripped down
Interactivitysliders, live charts, instant feedback
UI and colorlayout, contrast, motion, mobile-first variants
Placementhero, mid-page, exit intent
Traffic matchone version per ad campaign and audience
A fit if your best page already gets traffic but few leads. If it does not get traffic yet, we will tell you on the call.
The guarantee: if we have not beaten your baseline conversion within 3 months, we keep testing free until we do.
The second effect
An interactive lead magnet does more than lift your conversion. It makes you visible to AI engines.
1
Conversionmeasured monthly
More of your visitors become leads. That is the job we report on every month, against your day-one baseline.
2
AI visibilitycompounds over time
When ChatGPT or Perplexity answers a buyer question, it builds on review sites, listicles and industry blogs. Those writers link to useful tools: calculators, benchmarks, graders. A good interactive asset earns mentions in the exact pages AI reads, the kind a blog post never gets. Want to know where you stand in AI answers today? That is the $490 audit →